Heartbreak Doesn't Stream Like It Used To: Why the Breakup Album Formula Is Suddenly Broken
The formula seemed bulletproof: get your heart broken publicly, disappear into a studio, and return six months later with an album that makes everyone cry and breaks streaming records. Except lately, it keeps not working. The breakup album — once pop music's most reliable weapon — is having an identity crisis, and the industry is quietly panicking about why.